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US 2022/0284483 A1Published application
Private viewing of personalized advertizing content identified by autonomous online content platforms
AssigneeThe Open University
InventorsRICA GONEN, MORAN FELDMAN
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Abstract
A system and method for mediated online-advertising providing financially-incentivized, anonymous user-viewing of personalized advertising content through an automated databroker system configured to construct user groups and user group bundles from user profiles and match the user groups and user group bundles with personalized advertiser content received from advertisers in accordance with market stabilizing criteria.
Claims20
A method for implementing online, mediated advertising, performed on a databroker system including a plurality of network-enabled mediator computing devices coupled to a databroker computing device, each of the mediator computing devices and the databroker computing device having a processor, memory, and one or more code sets stored in the memory and executed in the processor, the method comprising:
- receiving a plurality of user profiles from users by a first mediator computing device of the plurality of mediator computing devices;
- wherein the plurality of mediator computing devices are implemented as autonomous network-enabled servers;
- designating a user group feature profile defining a first user group;
- identifying a user group of users from the user profiles having features matching the group feature profile;
- receiving a plurality of personalized advertisement profiles from an advertisement provider, each advertisement profile associated with its respective personalized advertising content;
- using an assignment mechanism to assign a personalized advertisement profile to the first user group by the databroker computing device, wherein the assignment mechanism includes a Price by Removal Mechanism (PRM) filtering users on a basis of user asking price greater than user asking price of users of other mediator computing devices;
- establishing a cost threshold based only on those mediator computing device costs reported to the databroker computing device;
- applying the cost threshold to filter out users from a pool of potential users eligible for assignment to an advertiser;
- establishing a price threshold based only on those advertiser prices reported to the databroker computing device;
- applying the price threshold to filter out advertisers from the pool of potential advertisers eligible for assignment to users;
- and
- enabling viewing of the personalized advertising content by each of the users of the first group while concealing an identity of each of the users of the first user group from the advertisement provider,
- wherein the PRM has an access to a value γ≥1 such that:
- u(a)≤γ∀a∈A and |P(m)|≤γ∀m∈M,
- wherein
- u(a) is a number of users to which an advertiser wants to advertise,
- γ is an upper bound of advertiser capacity or the number of mediator users,
- a is an advertiser,
- m is a mediator or databroker unit, and
- P(m) is the number of users a mediator m has in a particular profile,
- and
- wherein each of above steps is implemented by the databroker system.
19 more elements
(canceled)
An online, mediated advertising platform comprising:
- a databroker system including:
- a plurality of network-enabled mediator computing devices coupled to a databroker computing device, each of the mediator computing devices and the databroker computing device comprising;
- a processor;
- memory;
- and
- one or more code sets executable by the processor,
- wherein the plurality of network-enabled mediator computing devices are implemented as autonomous network-enabled servers;
- and
- wherein the mediator computing devices are configured to:
- receive a plurality of user profiles from users;
- identify a first group of users from the user profiles having features matching a first group feature profile;
- receive a first advertisement profile from an advertisement provider, each advertisement profile associated with its respective personalized advertising content;
- provide access of the personalized advertising content by users of the user group responsively to assignment of the personalized advertisement profile to the first user group;
- and
- wherein the databroker computing device is configured to:
- use an assignment mechanism to assign a personalized advertisement profile to the user group, wherein the assignment mechanism includes a Price by Removal Mechanism (PRM) filtering users on a basis of user asking price greater than user asking price of users of other mediator computing devices;
- establish a cost threshold based only on those mediator computing device costs reported to the databroker computing device;
- apply the cost threshold to filter out users from a pool of potential users eligible for assignment to an advertiser;
- establish a price threshold based only on those advertiser prices reported to the databroker computing device;
- apply the price threshold to filter out advertisers from the pool of potential advertisers eligible for assignment to users;
- enable viewing of the personalized advertising content by each of the users of the first group while concealing identity of each of the users of the first user group from the advertisement provider;
- wherein the PRM has an access to a value γ≥1 such that:
- u(a)≤γ∀a∈A and |P(m)|≤γ∀m∈M,
- wherein
- u(a) is a number of users to which an advertiser wants to advertise,
- γ is an upper bound of advertiser capacity or the number of mediator users,
- a is an advertiser,
- m is a mediator or databroker unit, and
- P(m) is the number of users a mediator m has in a particular profile.
26 more elements
(canceled)
A method for implementing online, mediated advertising, performed on a databroker system including a plurality of network-enabled mediator computing devices coupled to a databroker computing device, each of the mediator computing devices and the databroker computing device having a processor, memory, and one or more code sets stored in the memory and executed in the processor, the method comprising:
- receiving a plurality of user profiles from users by a first mediator computing device of the plurality of mediator computing devices;
- designating a user group feature profile defining a first user group;
- identifying a user group of users from the user profiles having features matching the group feature profile;
- receiving a plurality of personalized advertisement profiles from an advertisement provider, each advertisement profile associated with its respective personalized advertising content;
- using an assignment mechanism to assign a personalized advertisement profile to the first user group by the databroker computing device, wherein using the assignment mechanism includes a Threshold by Partition Mechanism (TPM) filtering users on a basis of payment thresholds;
- wherein the filtering users on a basis of payment thresholds includes:
- randomly dividing mediator computing devices and advertisers into a first and a second pool, each of the pools having mediator computing devices and advertisers;
- establishing a first-pool threshold and a second-pool threshold;
- and
- filtering users of the second pool with the first-pool threshold and filtering users of the first pool with the second-pool threshold;
- and
- enabling viewing of the personalized advertising content by each of the users of the first group while concealing an identity of each of the users of the first user group from the advertisement provider,
- wherein each of above steps is implemented by the databroker system.
10 more elements
Dependencies are inferred from the claim text.