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US 2022/0284477 A1Published application
Connected/affiliated household targeting
AssigneeViant Technology LLC
InventorsTimothy C. Vanderhook, Jason J. A. Knapp, Brian C. DeFrancesco
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Abstract
A method, system, apparatus, and computer program product provide the ability to utilize household connections. A device is associated with a primary household. The primary household is connected with one or more additional households. Within a primary household profile, identification information (for the one or more additional households that are connected to the primary household) are stored. Media content based on data associated with the primary and connected households is then targeted.
Claims20
A computer-implemented method for utilizing household connections, comprising:
- (a) determining, in a server computer, that three or more households are internet connected households comprising a primary household, a second household, and third household that are different households, wherein:
- (1) the primary household is determined based on a first IP address;
- (2) the second household is determined based on a second IP address;
- (3) the third household is determined based on a third IP address;
- (4) each of the three or more households includes all persons that occupy a physical housing unit;
- (b) associating, in the server computer, a first device, of a first person, with the primary household, wherein the associating is based on a first device identification that identifies the first device and use of the first device within the primary household;
- (c) associating, in the server computer, a second device, of a second person, with the second household, wherein the associating is based on a second device identification that identifies the second device and use of the second device within the second household;
- (d) associating, in the server computer, a third device, of a third person, with the third household, wherein the associating is based on a third device identification that identifies the third device and use of the third device within the third household;
- (e) establishing, in the server computer, that the first person and the second person are connected based on a first set of attributes in common between the first person and the second person;
- (f) connecting, in the server computer, the primary household with the second household based on the determining that the first person is connected to the second person;
- (g) establishing, in the server computer, that the second person and the third person are connected based on a second set of attributes in common between the second person and the third person;
- (h) connecting, in the server computer, the second household with the third household based on the determining that the second person is connected to the third person;
- (i) electronically storing, within a primary household profile:
- (1) second household identification information for the second household;
- (2) third household identification information for the third household;
- and
- (3) first separation information for the second household identification information wherein the first separation information indicates a degree of separation of the second household from the primary household
- (4) second separation information for the third household identification information, wherein the second separation information indicates a degree of separation of the third household from the primary household;
- receiving a request to target users based on a specified degree of separation from the primary household;
- (k) determining, based on the primary household profile that the third household is the specified degree of separation;
- (l) determining one or more additional attributes of any person that occupies the third household, wherein the one or more additional attributes are not attributes of one or more persons that occupy the primary household;
- and
- (m) targeting, via the computer, digital media content to the first device based on the one or more additional attributes of the one or more persons that occupy the third additional household identified in the primary household profile.
20 more elements
A computer-implemented system for utilizing household connections comprising:
- (a) a computer having a memory;
- (b) a processor executing on the computer;
- (c) the memory storing a set of instructions, wherein the set of instructions, when executed by the processor cause the processor to perform operations comprising:
- (i) determining that three or more households are internet connected households comprising a primary household, a second household, and third household that are different households, wherein:
- (1) the primary household is determined based on a first IP address;
- (2) the second household is determined based on a second IP address;
- (3) the third household is determined based on a third IP address;
- (4) each of the three or more households includes all persons that occupy a physical housing unit;
- (ii) associating a first device, of a first person, with the primary household, wherein the associating is based on a first device identification that identifies the first device and use of the first device within the primary household;
- (iii) associating a second device, of a second person, with the second household, wherein the associating is based on a second device identification that identifies the second device and use of the second device within the second household;
- (iv) associating a third device, of a third person, with the third household, wherein the associating is based on a third device identification that identifies the third device and use of the third device within the third household;
- (v) establishing that the first person and the second person are connected based on a first set of attributes in common between the first person and the second person;
- (vi) connecting the primary household with the second household based on the determining that the first person is connected to the second person;
- (vii) establishing that the second person and the third person are connected based on a second set of attributes in common between the second person and the third person;
- (viii) connecting the second household with the third household based on the determining that the second person is connected to the third person;
- (viii) electronically storing, within a primary household profile:
- (1) second household identification information for the second household;
- (2) third household identification information for the third household;
- and
- (3) first separation information for the second household identification information wherein the first separation information indicates a degree of separation of the second household from the primary household
- (4) second separation information for the third household identification information, wherein the second separation information indicates a degree of separation of the third household from the primary household;
- (ix) receiving a request to target users based on a specified degree of separation from the primary household;
- (x) determining, based on the primary household profile that the third household is the specified degree of separation;
- (xi) determining one or more additional attributes of any person that occupies the third household, wherein the one or more additional attributes are not attributes of one or more persons that occupy the primary household;
- and
- (xii) targeting digital media content to the first device based on the one or more additional attributes of the one or more persons that occupy the third additional household identified in the primary household profile.
23 more elements
Dependencies are inferred from the claim text.