Systems, apparatus, and methods for providing promotions based on consumer interactions

A system, comprising one or more processors and one or more storage devices storing instructions that are operable, when executed by the one or more processors, to cause the one or more processors to:

• select a display position for a first promotion from a set of predetermined display positions arranged on an electronic interface of a consumer device;
• provide the first promotion to the display position to concurrently display the first promotion on the electronic interface with one or more other promotions provided at one or more other display positions from the set of predetermined display positions;
• determine a type of communication channel associated with the first promotion provided at the display position;
• determine, based at least in part on the type of communication channel and the display position associated with the first promotion, a consumer interaction classification for consumer interaction data associated with the first promotion;
• determine a second promotion based at least in part on the consumer interaction classification associated with the first promotion;
• and
• provide, via the communication channel, the second promotion to the display position with respect to the electronic interface of the consumer device or another electronic interface of another consumer device.

A computer-implemented method, comprising:

• selecting, by a computing device comprising a processor, a display position for a first promotion from a set of predetermined display positions arranged on an electronic interface of a consumer device;
• providing, by the computing device, the first promotion to the display position to concurrently display the first promotion on the electronic interface with one or more other promotions provided at one or more other display positions from the set of predetermined display positions;
• determining, by the computing device, a type of communication channel associated with the first promotion provided at the display position;
• determining, by the computing device and based at least in part on the type of communication channel and the display position associated with the first promotion, a consumer interaction classification for consumer interaction data associated with the first promotion;
• determining, by the computing device, a second promotion based at least in part on the consumer interaction classification associated with the first promotion;
• and
• providing, by the computing device and via the communication channel, the second promotion to the display position with respect to the electronic interface of the consumer device or another electronic interface of another consumer device.

A computer program product, stored on a computer readable medium, comprising instructions that when executed by one or more computers cause the one or more computers to:

• select a display position for a first promotion from a set of predetermined display positions arranged on an electronic interface of a consumer device;
• provide the first promotion to the display position to concurrently display the first promotion on the electronic interface with one or more other promotions provided at one or more other display positions from the set of predetermined display positions;
• determine a type of communication channel associated with the first promotion provided at the display position;
• determine, based at least in part on the type of communication channel and the display position associated with the first promotion, a consumer interaction classification for consumer interaction data associated with the first promotion;
• determine a second promotion based at least in part on the consumer interaction classification associated with the first promotion;
• and
• provide, via the communication channel, the second promotion to the display position with respect to the electronic interface of the consumer device or another electronic interface of another consumer device.