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US 2022/0284470 A1Published application
System and method for enhancing vehicle performance using machine learning
OwnerRobert Allen Gee, Robert F. D'Avello +4inventors
InventorsRobert Allen Gee, Robert F. D'Avello, Brian Droessler, Themi Anagnos, Tomasz J. Kaczmarski, Christopher Bezak
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Abstract
A machine learning algorithm, for example, a neural network, is trained to offer predictions, recommendations, and/or insights regarding vehicle components, products or services that are customized to a particular driver. The trained machine learning algorithm is subsequently deployed.
Claims23
A system for generating advertisements targeted to specific vehicles or drivers, the system comprising:
- a vehicle driven by a driver, the vehicle including a plurality of sensors, the sensors configured to obtain data, the data describing conditions of vehicle components of the vehicle and defining an individual driving pattern of the driver;
- an electronic memory that includes data representing a trained neural network that has been trained to produce advertisements or information used in advertisements, the training being made according to the data, the advertisements being personalized to the individual driving pattern of the driver as defined by the data;
- a control circuit coupled to the trained neural network in the electronic memory;
- wherein the trained neural network is subsequently deployed and the control circuit is configured to subsequently:
- receive an advertisement generation request for the driver and apply the advertisement generation request to the trained neural network, the applying yielding advertisement information associated with the driver and considering the driving patterns of the driver;
- form and send an advertisement incorporating the advertising information to the driver to display on a user interface;
- receive a response from the driver, the response directing or causing the control circuit to take an action the action being one or more of:
- determine additional information needed by the driver and display the additional information to the driver via the user interface;
- send a control signal to a selected vehicle component to control or change an operating parameter of the vehicle component;
- recommend additional products or services to the driver based upon the response and display the additional products or services to the driver via the user interface;
- form a customer order for a part to be placed in the vehicle, the order transmitted to a manufacturer causing the part to be manufactured by a manufacturer.
8 more elements
A method for generating advertisements targeted to specific vehicles or drivers, the method comprising:
- obtaining, from a plurality of sensors of a vehicle, data describing conditions of components of a vehicle and defining an individual driving pattern of a driver of the vehicle;
- training a neural network to create a trained neural network, the trained neural network effective to produce advertisements or information used in advertisements, the training being made according to the data, the advertisements being personalized to the individual driving pattern of the driver as defined by the data;
- subsequently deploying the trained neural network;
- operating a control circuit to perform operations, the operations including:
- receiving an advertisement generation request for the driver and applying the advertisement generation request to the trained neural network, the applying yielding advertisement information associated with the driver and considering the driving patterns of the driver;
- forming and sending an advertisement incorporating the advertising information to the driver to display on a user interface;
- receiving a response from the driver, the response directing or causing the control circuit to take an action the action being one or more of:
- determining additional information needed by the driver and display the additional information to the driver via the user interface;
- sending a control signal to a selected vehicle component of the vehicle to control or change an operating parameter of the vehicle component of the vehicle;
- recommending additional products or services to the driver based upon the response and display the additional products or services to the driver via the user interface;
- and
- forming a customer order for a part to be placed in or utilized by the vehicle, the order transmitted to a manufacturer causing the part to be manufactured by a manufacturer.
9 more elements
Dependencies are inferred from the claim text.