Verifying ad requests
AssigneeWideorbit LLC
InventorSteve McCartney
Life of this patent
Estimating the term…
Abstract
A method for verifying an ad request includes verifying a signature including the ad request using symmetric or asymmetric keys. Using symmetric keys, after an ad request having a first signature is received, a signature generation algorithm is executed to generate a second signature. If the first signature matches the second signature, then the ad request is determined to be verified. Using asymmetric keys, after an ad request having a signature is received, a signature verification algorithm is executed to determine if the signature matches the ad request. If so, then the ad request is determined to be verified.
Claims22
A method comprising:
- receiving a first ad request including a first request for a first advertisement to be placed on a first ad space within a first piece of content;
- receiving a first private key associated with a first publisher of the first piece of content;
- executing a signature generation algorithm using the first ad request and the first private key to generate a first digital signature;
- generating a first signed ad request that includes the first ad request and the first digital signature;
- and
- transmitting the signed ad request to a downstream entity involved in transactions for sale of ad impressions.
A nontransitory processor-readable storage medium storing instructions which, when executed by one or more processors, cause the one or more processors to:
- receive a first ad request including a first request for a first advertisement to be placed on a first ad space within a first piece of content;
- receive a first private key associated with a first publisher of the first piece of content;
- execute a signature generation algorithm using the first ad request and the first key to generate a first digital signature;
- generate a first signed ad request that includes the first ad request and the first digital signature;
- and
- transmit the signed ad request to a downstream entity involved in transactions for sale of ad impressions.
Dependencies are inferred from the claim text.