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US 2022/0284457 A1Published application
Customer clustering using integer programming
AssigneeTransform Sr Brands LLC
InventorsBurcu Aydin, Michael Tamir
Life of this patent
Estimating the term…
Abstract
Methods and apparatus are disclosed regarding an e-commerce system that clusters customers based on demographic data and purchase history data for the customers. In some embodiments, the e-commerce system solves an Integer Program that accounts for the demographic data and purchase history data in order to identify a hyperplane that splits a selected cluster of customers.
Claims20
A method comprising:
- providing a service with a first computing system, wherein the first computing system tailors the service to a customer based on a customer cluster from a plurality of customer clusters in which the customer resides;
- periodically updating, via a classifier of a second computing system, the plurality of customer clusters based on purchase history data and demographic data for a plurality of customers;
- and
- providing the first computing system with the plurality of customer clusters updated by the classifier of the second computing system to permit the first computing system to continue to provide the service without incurring an overhead associated with processing of the purchase history data and demographic data by the classifier of the second computing system.
1 more element
A system for providing a service to a customer, the system comprising:
- a first computing system configured to tailor the service for the customer based on a customer cluster from a plurality of customer clusters in which the customer resides;
- and
- a second computing system comprising a classifier configured to periodically update the plurality of customer clusters based on purchase history data and demographic data for a plurality of customers;
- wherein the second computing system is configured to provide the first computing system with the plurality of customer clusters as updated by the classifier;
- and
- wherein the first computing system is configured to provide the service, per the plurality of customer clusters as updated by the classifier, without incurring an overhead associated with the classifier processing of the purchase history data and demographic data.
3 more elements
Dependencies are inferred from the claim text.