System and method for generating notifications based on digital wallet pass data

A computer-implemented method comprising:

• receiving, via a communications module and from a computing device, a signal including digital wallet pass data;
• storing the digital wallet pass data in association with an account;
• monitoring location data and data associated with a value card account to identify a notification event;
• responsive to identifying the notification event, generating a notification based on the digital wallet pass data;
• and
• sending, via the communication module and to the computing device, a signal causing the computing device to display the notification.

A non-transitory computer readable storage medium comprising computer-executable instructions which, when executed, configure a processor to:

• receive, via a communications module and from a computing device, a signal including digital wallet pass data;
• store the digital wallet pass data in association with an account;
• monitor location data and data associated with a value card account to identify a notification event;
• responsive to identifying the notification event, generate a notification based on the digital wallet pass data;
• and
• send, via the communication module and to the computing device, a signal causing the computing device to display the notification.