User location calculation apparatus and method, and computer-readable medium

A user location calculation method comprising:

• calculating an offline friend level on the basis of information obtained from at least one social media account related to a target user having an account in social media, the offline friend level indicating a degree of friendship in real space between the target user and the at least one social media account;
• calculating a weight to be assigned to the information by using the offline friend level;
• and
• calculating a score representing possibility of the target user being active at a candidate location on the basis of the information and the weight.

A non-transitory computer-readable medium storing a program causing a computer to perform a process comprising:

• calculating an offline friend level on the basis of information obtained from at least one social media account related to a target user having an account in social media, the offline friend level indicating a degree of friendship in real space between the target user and the at least one social media account;
• calculating a weight to be assigned to the information by using the offline friend level;
• and
• calculating a score representing possibility of the target user being active at a candidate location on the basis of the information and the weight.