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US 2022/0277356 A1Published application
Systems and methods for associating advertisers and content creators
AssigneeInvite Technologies, Inc.
InventorsBrianna Michelle RUSSO, Anthony Joseph NAPOLITANO, Anthony Edward NAPOLITANO
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Abstract
An embodiment of the present disclosure is a system and method for associating advertisers with content creators. The system and method may include determining an association between an advertiser preference profile associated with an advertiser and a user preference profile associated with a content creator to facilitate matching the advertiser with the content creator for an advertiser campaign.
Claims20
A method performed by at least one control device, the control device being in communication with a communications network, the method comprising:
- receiving, by the control device, one or more advertiser campaign proposals via the communications network;
- determining, by the control device, one or more social media provider networks adapted for at least one of the one or more advertiser campaign proposals;
- determining, by the control device, at least one social media content creator associated with at least one of the one or more social media provider networks;
- and
- associating, by the control device, the at least one social media content creator with a producer of at least one of the one or more advertiser campaign proposals.
2 more elements
A method, comprising:
- obtaining an advertiser preference profile for social media content creators with a software application running on one or more computing devices, wherein the advertiser preference profile includes a desired value of one or more attributes associated with social media content creators;
- accessing a database of social media content creators, the database including a generated value corresponding to each social media content creator, wherein the generated value corresponds to the one or more attributes associated with social media content creators, determining an association between the desired value and the generated value of at least one of the social media content creators;
- and
- based on the association between the desired value and the generated value, identifying one or more social media content creators from a plurality of social media content creators obtained from the database.
1 more element
A system, comprising:
- a content creator database of one or more social media content creators, wherein the one or more social media content creators each include a plurality of predetermined user preferences and a plurality of user attributes associated with a social networking profile of each social media content creator;
- an advertiser database of one or more advertiser campaign proposals, wherein the one or more advertiser campaign proposals each include a plurality of predetermined advertiser preferences and a plurality of advertiser attributes associated with a business profile of each advertiser campaign proposal;
- and
- a software application configured to:
- a) obtain a user preference profile for social media content creators wherein the user preference profile includes the plurality of predetermined user preferences and the plurality of user attributes;
- b) obtain an advertiser preference profile for advertiser campaign proposals wherein the advertiser preference profile includes the plurality of predetermined advertiser preferences and the plurality of advertiser attributes;
- c) determine an association between the advertiser preference profile and the user preference profile for the one or more social media content creators;
- and
- d) based on the association between the advertiser preference profile and the user preference profile for the one or more social media content creators, identify one or more social media content creators from a plurality of social media content creators obtained from the content creator database.
6 more elements
Dependencies are inferred from the claim text.