Systems and methods for health care provider engagement
AssigneeAktana, Inc.
InventorsGil Blustein, Jin Huang, Marc Cohen, Wendong Zhu
Life of this patent
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AssigneeAktana, Inc.
InventorsGil Blustein, Jin Huang, Marc Cohen, Wendong Zhu
Estimating the term…
A health care provider (HCP) engagement engine is disclosed. The HCP engagement engine facilitates effective communication between pharmaceutical sales representatives (medical reps) and HCPs by generating, using machine learning algorithms, messages for the medical reps to send to HCPs. The recommended messages may be sent over a network and may include email messages, text messages, or online chat messages. The recommended messages may be drafted entirely by the engagement engine or may be drafted as addenda to messages already used by the medical reps. The HCP engagement engine uses historical data on actions performed by the HCPs and medical reps, as well as data collected from historical message recommendation events, in order to produce message recommendations.
A computer-implemented method for enhancing a user's engagement or action with a target customer to increase marketing effectiveness, the method comprising:
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A system for enhancing a user's engagement or action with a target customer to increase marketing effectiveness, the system comprising:
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A non-transitory computer-readable storage medium including instructions that, when executed by a server, cause the server to perform operations comprising:
Dependencies are inferred from the claim text.