Sponsor driven digital marketing for live television broadcast

A system, comprising:

• a computer based personal advertising backend having a processor and instructions that are executed by the processor to cause the processor to:
• determine a set of timestamps for a piece of sponsored content in a live television broadcast by a broadcast station according to a playlist, the set of timestamps indicating a time during the piece of sponsored content that a user is able to express an interest in the piece of sponsored content, the piece of sponsored content having at least one sponsor that sponsors the piece of sponsored content, wherein the computer based personal advertising backend is configured to store the set of timestamps for the piece of sponsored content and store a plurality of endpoint destinations for the piece of sponsored content, each endpoint destination being a pointer to further digital information about a sponsor product or service associated with the piece of sponsored content;
• periodically, during the broadcast of the piece of sponsored content, select an endpoint assigned to each trigger event in the piece of sponsored content wherein the endpoint is selected from the plurality of endpoint destinations;
• receive, from an app of a computing device during the live television broadcast, an expression of interest in the piece of sponsored content;
• identify the trigger event and the selected endpoint destination and verify that the expressed interest occurred between the set of timestamps;
• and
• communicate the selected endpoint destination for the piece of sponsored content.