Advertising budget optimization device
AssigneeNtt Docomo, Inc.
InventorsTsukasa DEMIZU, Yusuke FUKAZAWA
Life of this patent
Estimating the term…
Abstract
An advertisement budget optimization device (1) includes an estimation unit (13) that estimates a cost per click of an advertisement for each predetermined unit period (specifically, one day) included in a delivery period of an advertisement campaign as a delivery target, and a determination unit (14) that determines an advertisement budget for each unit period so that a total number of clicks of the advertisement is maximized, based on the cost per click in each unit period estimated by the estimation unit (13) and a total budget for the advertisement campaign in the delivery period.
Claims5
An advertisement budget optimization device comprising:
- an estimation unit configured to estimate a cost per click of an advertisement for each predetermined unit period included in a delivery period of an advertisement campaign as a delivery target;
- and
- a determination unit configured to determine an advertisement budget for each unit period so that a total number of clicks of the advertisement is maximized, based on the cost per click in each unit period estimated by the estimation unit and a total budget for the advertisement campaign in the delivery period.
Dependencies are inferred from the claim text.