Vehicle collision avoidance assist apparatus

A vehicle collision avoidance assist apparatus, comprising an electronic control unit configured to execute a collision avoidance steering maneuvering assist process of applying a steering force to an own vehicle to assist a collision avoidance steering maneuvering carried out by a driver of the own vehicle when there is a probability that the own vehicle collides with an object ahead of the own vehicle, and the driver carries out the collision avoidance steering maneuvering to steer the own vehicle to avoid a collision of the own vehicle with the object,

• wherein the vehicle collision avoidance assist apparatus comprises a surrounding information detection apparatus which detects information on a situation around the own vehicle including a situation ahead of the own vehicle, and
• wherein the electronic control unit is configured to notify the driver of a necessity of carrying out the collision avoidance steering maneuvering when the electronic control unit determines that there is the possibility that the own vehicle collides with the object ahead of the own vehicle, based on the information detected by the surrounding information detection apparatus.