Methods and systems to meter media content presented on a wireless communication device

An apparatus to control media content presented on a media presentation device, the apparatus comprising:

• at least one memory;
• instructions;
• processor circuitry to execute the instructions to:
• detect an activation message received at the media presentation device from a media content provider;
• enable metering activity by the media presentation device in response to the activation message from the media content provider;
• establish a communication link via a network to the media content provider, the communication link to facilitate sending to the media content provider information associated with a user of the media presentation device;
• and
• in response to receiving a control command from the media content provider via a return path on the communication link of the network, present, at the media presentation device, media content corresponding to the information, the return path to facilitate control of the media presentation device by the media content provider.

A system to present media content on a media presentation device, the system comprising:

• means for metering to:
• detect an activation message received at the media presentation device from a media content provider;
• and
• enable metering activity by the media presentation device in response to the activation message from the media content provider;
• and
• means for communicating to:
• establish a communication link via a network to the media content provider, the communication link to facilitate sending to the media content provider information associated with a user of the media presentation device;
• and
• cause the media presentation device to, in response to receiving a control command from the media content provider via a return path on the communication link of the network, present the media content corresponding to the information, the return path to facilitate control of the media presentation device by the media content provider.

An article of manufacture comprising machine readable instructions that, when executed, cause a media presentation device to at least:

• detect an activation message received from a media content provider;
• enable metering activity in response to the activation message from the media content provider;
• establish a communication link via a network to the media content provider, the communication link to facilitate sending to the media content provider information associated with a user of the media presentation device;
• and
• in response to receiving a control command from the media content provider via a return path on the communication link of the network, present media content corresponding to the information, the return path to facilitate control of the media presentation device by the media content provider.