Systems and methods for generating augmented reality content based on distorted three-dimensional models

A system comprising:

• memory to store relative positions of a plurality of points on a real-world item;
• and
• at least one processor to:
• distort a three-dimensional model of a virtual item comprising a visual appearance for the real-world item, wherein the distorting is based on the relative positions of the plurality of points on the real-world item, and the distorting produces a distorted three-dimensional model of the virtual item;
• and
• generate augmented reality (AR) content for presentation, the AR content being based on the distorted three-dimensional model.

A non-transitory computer readable medium storing computer executable instructions which, when executed by a computer, cause the computer to perform a method comprising:

• determining relative positions of a plurality of points on a real-world item;
• distorting a three-dimensional model of a virtual item comprising a visual appearance for the real-world item, wherein the distorting is based on the relative positions of the plurality of points on the real-world item, and the distorting produces a distorted three-dimensional model of the virtual item;
• and
• generating augmented reality (AR) content for presentation, the AR content being based on the distorted three-dimensional model.