Campaign management system - local attributes

A campaign management system comprising:

• one or more processors;
• a graphical user interface coupled to the one or more processors;
• and
• a computer-data processor memory coupled to the one or more processors, the computer-data processor memory storing thereon computer-executable instructions that, when executed by the one or more processors, cause the one or more processors to perform operations, the operations comprising:
• processing a plurality of participant records according to a user-configured process structure of a plurality of configured logic templates configured based on a plurality of logic templates;
• and
• causing the graphical user interface to display graphical elements, each graphical element being associated with a logic template,
• wherein said logic templates comprise user editable parameters and the operations further comprise:
• receiving edits for the user editable parameters via the graphical user interface,
• executing an executable program fragment based on said edited user editable parameters and one or more of said participant records,
• coupling the graphical elements based on inputs via said graphical user interface, the coupling defining the process structure of said executable program fragments of said logic templates in relation to said participant records, and
• representing a campaign by said process structure and said participant records for processing according to said process structure,
• wherein the participant records comprise participant attributes including global participant attributes and local participant attributes, and the operations further comprise:
• processing, by said executable program fragments of said configured logic templates according to said process structure, by:
• establishing said global participant attributes based on master data available for all campaigns, and
• generating said local participant attributes with respect to individual campaigns.

A campaign management system comprising:

• one or more processors;
• a graphical user interface coupled to the one or more processors;
• and
• a computer-data processor memory coupled to the one or more processors, the computer-data processor memory storing thereon computer-executable instructions that, when executed by the one or more processors, cause the one or more processors to perform operations, the operations comprising:
• processing a plurality of participant records according to a user-configured process structure of a plurality of configured logic templates configured based on a plurality of logic templates, and
• causing the graphical user interface to display graphical elements, each graphical element being associated with a logic template,
• wherein said logic templates comprise user editable parameters and the operations comprise:
• receiving edits for the user editable parameters via the graphical user interface,
• executing an executable program fragment based on said edited user editable parameters and one or more of said participant records,
• coupling the graphical elements based on inputs via said graphical user interface by a user, the coupling defining the process structure of said executable program fragments of said logic templates in relation to said participant records, and
• representing a campaign by said process structure and said participant records for processing according to said process structure,
• wherein the participant records comprise participant attributes including global participant attributes and local participant attributes, and the operations further comprise:
• processing, by said executable program fragments of said configured logic templates according to said process structure, the participant attributes:
• establishing said global participant attributes based on master data available for all campaigns, and
• establishing said local participant attributes based on campaign-specific data and/or campaign-specific data definition defined by the user independent of said master data.