System and method for segmenting and targeting audience members

A computer implemented method of delivering content from a first digital media server to an audience member computer, and delivering content from a digital medium to an interface with a second digital media server, the method comprising:

• associating a unique first digital identifier, of access by an audience member electronic device to a first digital media server, and a unique second digital identifier, of access by the audience member electronic device to a second digital media server, with a segment of audience member electronic devices;
• transmitting first content to the audience member electronic device via the first digital media server based on the association of the unique first digital identifier with the segment of audience member electronic devices;
• and
• transmitting second content to audience member electronic device via the second digital media server based on the association of the unique second digital identifier with the segment of audience member electronic devices.

A computer-implemented method for transmitting content to a computer of a user, and transmitting content via a subscription-based digital media server to an interface with the subscription-based digital media server, the method comprising:

• associating use by the user of the computer with a first unique online identifier;
• associating use by the user of the interface with a second unique subscriber identifier, wherein the interface and the computer are separate and distinct devices;
• associating an electronic device of a user with a segment of audience members having one or more common profile characteristics;
• transmitting first content to the electronic device of the user based on an association of a first unique online identifier of use by the user of the electronic device with the segment of audience members;
• and
• transmitting second content via a subscription-based digital media server to an interface the electronic device of the user, based on an association of a second unique subscriber identifier of use by the user of the electronic device with the segment of audience members.