Cloud-based decisioning for addressable asset system

A communication system for delivering decisioning assets to subscribers using communication media, wherein each subscriber has a user equipment device (UED) remote from and in operative communication with an asset decisioning system, the system comprising:

• a processor-based asset decisioning system having logic for establishing an asset set, the asset set including one or more assets for scheduling for delivery to particular subscribers and established at least partially based on campaign specification information for each asset of the asset set;
• a communication module configured to:
• instruct a UED associated with one of the subscribers to store assets of the asset set at a memory structure of the UED based on subscriber impression information, wherein the subscriber impression information represents a level of fulfillment of the campaign specification information for a respective asset of the asset set in relation to the subscriber;
• and
• transmit, in response to an identified asset delivery opportunity, a playlist to the UED that instructs the UED to playback one or more assets of the stored asset within the identified asset delivery opportunity.