Computerized system and method for providing a mobile augmented reality item display and selection experience

A method comprising:

• capturing, by a device, an image of a user, the image comprising a digital representation of the user;
• displaying, by the device, the image within a user interface (UI) associated with an augmented reality (AR) application executing on the device;
• analyzing, by the device, the image, and determining a set of features of the user represented within the displayed image;
• determining, by the device, visual characteristics of each feature in the set of features, the visual characteristics, for each feature, comprising information indicating a location of a feature and color information of each feature;
• receiving, by the device, information related to an item, the item information indicating a specific type of item which corresponds to a particular feature of a person, the item information further indicating a color of the item;
• identifying, by the device, a feature from the set of features based on the particular feature associated with the item;
• displaying, by the device, the item as an overlay of the identified feature of the user displayed within the UI, the display of the item is based on the color information of the identified feature and the color of the item.

A non-transitory computer-readable storage medium tangibly encoded with computer-executable instructions, that when executed by a device, perform a method comprising:

• capturing, by the device, an image of a user, the image comprising a digital representation of the user;
• displaying, by the device, the image within a user interface (UI) associated with an augmented reality (AR) application executing on the device;
• analyzing, by the device, the image, and determining a set of features of the user represented within the displayed image;
• determining, by the device, visual characteristics of each feature in the set of features, the visual characteristics, for each feature, comprising information indicating a location of a feature and color information of each feature;
• receiving, by the device, information related to an item, the item information indicating a specific type of item which corresponds to a particular feature of a person, the item information further indicating a color of the item;
• identifying, by the device, a feature from the set of features based on the particular feature associated with the item;
• displaying, by the device, the item as an overlay of the identified feature of the user displayed within the UI, the display of the item is based on the color information of the identified feature and the color of the item.

A device comprising:

• a processor configured to:
• capture an image of a user, the image comprising a digital representation of the user;
• display the image within a user interface (UI) associated with an augmented reality (AR) application;
• analyze, the image, and determine a set of features of the user represented within the displayed image;
• determine visual characteristics of each feature in the set of features, the visual characteristics, for each feature, comprising information indicating a location of a feature and color information of each feature;
• receive information related to an item, the item information indicating a specific type of item which corresponds to a particular feature of a person, the item information further indicating a color of the item;
• identify a feature from the set of features based on the particular feature associated with the item;
• display the item as an overlay of the identified feature of the user displayed within the UI, the display of the item is based on the color information of the identified feature and the color of the item.