System and method for providing real-time targeted advertisements

A system for providing an administrator information on real-time targeted advertisements, comprising:

• a computing platform;
• a mobile device;
• a social networking platform executing on non-transitory memory of the computing platform, comprising:
• user profiles, wherein the user profiles have at least demographic information and interest information;
• user tracking, through user input and a cookie transmitted from the social networking platform and stored on the mobile device;
• incentivized data collection, comprising:
• redeemable points reward system, wherein points accumulate based on participation within the social networking platform;
• a treasure hunt game, wherein the treasure hunt game is executing on non-transitory memory of the computing platform within the social networking platform, the treasure hunt game having a geocaching element, wherein allowing location on the mobile device grants an increase in the points awarded in the redeemable points reward system;
• rewards, wherein the rewards comprise at least one of:
• travel, tangible goods, entrance into giveaways, sweepstake contests, or coupons;
• categorical identifiers, wherein the categorical identifiers are data assigned to the user profiles based on the demographic information and interest information;
• and
• a module, wherein the module calculates from the cookie on the mobile device and the categorical identifiers, targeted advertisements to be displayed through the social networking platform executing on non-transitory memory of the computing platform that are based on the cookie and the categorical identifiers.