Consumer presence based deal offers

A networked device comprising processing circuitry configured to:

• receive consumer identifying data from a consumer device;
• generate anonymous identifying data associated with the consumer identifying data;
• associate promotional data with the consumer identifying data, wherein the promotional data is also associated with a merchant;
• send anonymous identifying data to the consumer device, wherein:
• the anonymous identifying data is sent to a merchant device by the consumer device, and
• the merchant device is associated with the merchant;
• receive the anonymous identifying data from the merchant device;
• validate the anonymous identifying data received from the merchant device;
• send the consumer identifying data to the merchant device after validating the anonymous identifying data;
• and
• send the promotional data.

A computer-implemented method of facilitating a payment, comprising:

• receiving consumer identifying data from a consumer device;
• generating anonymous identifying data associated with the consumer identifying data;
• associating promotional data with the consumer identifying data, wherein the promotional data is also associated with a merchant;
• sending anonymous identifying data to the consumer device, wherein:
• the anonymous identifying data is sent to a merchant device by the consumer device, and
• the merchant device is associated with the merchant;
• receiving the anonymous identifying data from a merchant device, wherein the merchant device is associated with the merchant;
• validating the anonymous identifying data received from the merchant device;
• sending the consumer identifying data to the merchant device after validating the anonymous identifying data;
• and
• sending the promotional data.

A computer program product comprising at least one computer readable non-transitory memory having program code instructions stored thereon, the program code instructions which when executed by an apparatus cause the apparatus to at least:

• receive consumer identifying data from a consumer device;
• generate anonymous identifying data associated with the consumer identifying data;
• associate promotional data with the consumer identifying data, wherein the promotional data is also associated with a merchant;
• send anonymous identifying data to the consumer device, wherein:
• the anonymous identifying data is sent to a merchant device by the consumer device, and
• the merchant device is associated with the merchant;
• receive the anonymous identifying data from the merchant device;
• validate the anonymous identifying data received from the merchant device;
• send the consumer identifying data to the merchant device after validating the anonymous identifying data;
• and
• send the promotional data.