Customization of message delivery time based on consumer behavior

An apparatus comprising a processor and a non-transitory memory storing program instructions, wherein the non-transitory memory and the program instructions are configured to, with the processor, cause the apparatus to:

• determine, by a server, feedback data associated with a consumer profile and comprising at least a plurality of channel access time attributes associated with a plurality of communication channels on a client device;
• prior to transmitting an electronic correspondence to the client device, determine, by the server, a desired access time attribute associated with one or more promotion indications in the electronic correspondence;
• select, by the server and based at least in part on the plurality of channel access time attributes and the desired access time attribute, a communication channel from the plurality of communication channels;
• and
• transmit, by the server, the electronic correspondence to the client device via the communication channel.

A computer-implemented method comprising:

• determining, by a server, feedback data associated with a consumer profile and comprising at least a plurality of channel access time attributes associated with a plurality of communication channels on a client device;
• prior to transmitting an electronic correspondence to the client device, determining, by the server, a desired access time attribute associated with one or more promotion indications in the electronic correspondence;
• selecting, by the server and based at least in part on the plurality of channel access time attributes and the desired access time attribute, a communication channel from the plurality of communication channels;
• and
• transmitting, by the server, the electronic correspondence to the client device via the communication channel.

A computer program product comprising at least one non-transitory computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising an executable portion configured to:

• determine, by a server, feedback data associated with a consumer profile and comprising at least a plurality of channel access time attributes associated with a plurality of communication channels on a client device;
• prior to transmitting an electronic correspondence to the client device, determine, by the server, a desired access time attribute associated with one or more promotion indications in the electronic correspondence;
• select, by the server and based at least in part on the plurality of channel access time attributes and the desired access time attribute, a communication channel from the plurality of communication channels;
• and
• transmit, by the server, the electronic correspondence to the client device via the communication channel.