Computerized hub for interaction of service purchasers and service providers for real-time generation and adjustment of services

A system for facilitating interaction between marketing service purchaser computer systems and marketing service provider computer systems, comprising:

• one or more marketing service purchaser computer systems;
• one or more marketing service provider computer systems;
• and
• a hub computer platform for facilitating interaction between marketing service purchaser computer systems and marketing service provider computer systems, comprising:
• one or more data storage devices configured to store budget data, marketing plan data, launching data, and reporting data for at least one marketing service purchaser and performance history and task data for at least one marketing service provider;
• one or more computer processors in communication with the one or more data storage devices;
• a communications device in communication with the one or more computer processors and the one or more data storage devices, and in communication with at least one marketing service purchaser computer system and at least one marketing service provider computer system;
• and
• a memory, coupled to the one or more computer processors, storing program instructions which, when executed by the one or more computer processors, cause the one or more computer processors to:
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system, one or more interfaces configured to receive background data concerning the marketing service purchaser;
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system, one or more interfaces configured to obtain budget data concerning the marketing service purchaser;
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system, one or more interfaces based upon the obtained budget data configured to obtain selection of specific budget terms to be applied to a marketing campaign for the marketing service purchaser;
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system, one or more interfaces configured to obtain planning data concerning types and quantities of marketing campaigns to be implemented based upon the obtained budget data and the selected budget terms;
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system and the one or more marketing service provider computer systems, based on the budget data, the selected budget items, and the planning data, a calendar of marketing campaigns to be implemented by one or more service providers for the service purchaser;
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system, one or more interfaces for launching, by the at least one marketing service purchaser, the marketing campaigns identified in the calendar of marketing campaigns, wherein the one or more interfaces includes an interface with tasks for assignment to the one or more marketing service providers;
• responsive to assignment of the tasks to the one or more marketing service providers by the marketing service purchaser, generate, for transmission by the communications device to the one or more marketing service provider computer systems, one or more interfaces specifying the tasks to each of the one or more marketing service providers;
• responsive to the launching of the marketing campaigns, receiving sales data from the marketing service purchaser computer system which reports the sales generated after the launching of the marketing campaigns;
• responsive to receipt of the sales data relating to the sales generated after launching of the marketing campaigns, determining, based upon the sales data, if an adjustment of the marketing campaigns is required;
• responsive to determination that the adjustment is required, adjusting the calendar of marketing campaigns to add additional marketing campaigns and launching the additional marketing campaigns;
• and
• repeating the reporting, adjusting, and launching steps based upon the reported sales data.

A hub computer platform for facilitating interaction between marketing service purchaser computer systems of marketing service purchasers and marketing service provider computer systems or marketing service providers, comprising:

• one or more data storage devices configured to store budget data, marketing plan data, launching data, and reporting data for at least one marketing service purchaser and performance history and task data for a plurality of marketing service providers;
• one or more computer processors in communication with the one or more data storage devices;
• a communications device in communication with the one or more computer processors and the one or more data storage devices, and in communication with at least one marketing service purchaser computer system and one or more marketing service provider computer systems;
• and
• a memory, coupled to the one or more computer processors, storing program instructions which, when executed by the one or more computer processors, cause the one or more computer processors to:
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system, one or more interfaces configured to receive background data concerning the marketing service purchaser;
• provide, for transmission by the communications device to the at least one marketing service purchaser computer system, a budget data API configured for enabling the at least one marketing service purchaser computer system to automatically provide the budget data to the hub computer platform;
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system, one or more interfaces based upon the provided budget data configured to obtain selection of specific budget terms to be applied to a marketing campaign for the marketing service purchaser;
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system, one or more interfaces configured to obtain planning data concerning types and quantities of marketing campaigns to be implemented based upon the obtained budget data and the selected budget terms;
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system and the one or more marketing service provider computer systems, based on the budget data, the selected budget items, and the planning data, a calendar of marketing campaigns to be implemented by one or more service providers for the service purchaser;
• generate, for transmission by the communications device to the at least one marketing service purchaser computer system, one or more interfaces for launching, by the at least one marketing service purchaser, the marketing campaigns identified in the calendar of marketing campaigns, wherein the one or more interfaces includes an interface with tasks for assignment to the one or more marketing service providers;
• responsive to assignment of the tasks to the one or more marketing service providers by the marketing service purchaser, generate, for transmission by the communications device to the one or more marketing service provider computer systems, one or more interfaces specifying the tasks to each of the one or more marketing service providers;
• provide, for transmission by the communications device to the at least one marketing service purchaser computer system, a sales data API configured for enabling the at least one marketing service purchaser computer system to automatically report, to the hub computer platform, the sales generated after the launching of the marketing campaigns;
• responsive to receipt of the sales data relating to the sales generated after launching of the marketing campaigns, determining, based upon the sales data, if an adjustment of the marketing campaigns is required;
• responsive to determination that the adjustment is required, adjusting the calendar of marketing campaigns to add additional marketing campaigns and launching the additional marketing campaigns;
• and
• repeating the reporting, adjusting, and launching steps based upon the reported sales data.