System and method for providing credits for ridesharing

A system for calculating rideshare credit amounts based on advertising message content and duration, comprising:

• a software application, the software application operative to:
• detect a request by the user from a user device for a ridesharing trip provided by a rideshare provider;
• associate, with the request, a user location, a pickup location, a destination location and a ride duration;
• allocate one or more advertisement messages to the user, with content and duration of the advertisement message based on at least one of the user location, the pickup location and the destination location;
• provide the one or more advertisement messages to the user for viewing on a user device during an eligibility period, the eligibility period comprising one or more of:
• a designated period before the rideshare trip, the rideshare trip, and a designated period after the rideshare trip;
• receive confirmation that the user has viewed at least one of the one or more advertisement messages during the eligibility period;
• calculate a rideshare credit amount based on the advertisement messages viewed;
• and
• provide the rideshare credit amount to the user,
• an advertising message database storing the one or more advertisement messages;
• and
• one or more user credit banks, each user credit bank operative to store rideshare credit amounts associated with each user.