Dynamically Altering Displayed Menu Content Data In Response To Real-Time Event Data

A computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code instructions stored therein, the computer-executable program code instructions comprising program code instructions for:

• receiving, at a server, a request for menu content data to be transmitted to a remotely located merchant beacon device;
• generating the menu content data;
• transmitting the menu content data;
• receiving, from the remotely located merchant beacon device and one or more other merchant devices, real-time interaction information;
• altering the menu content data based on the real-time interaction information;
• and
• transmitting, configured for display at the remotely located merchant beacon device, the altered menu content data.

A method comprising:

• receiving, at a server, a request for menu content data to be transmitted to a remotely located merchant beacon device;
• generating the menu content data;
• transmitting the menu content data;
• receiving, from the remotely located merchant beacon device and one or more other merchant devices, real-time interaction information;
• altering the menu content data based on the real-time interaction information;
• and
• transmitting, configured for display at the remotely located merchant beacon device, the altered menu content data.