Determination of parameters for use of an outdoor display unit

A system comprising:

• one or more processors;
• and
• one or more non-transitory computer-readable media containing instructions which, in response to being executed by the one or more processors, cause the system to perform operations comprising:
• identifying use characteristics of at least one mobile display unit displaying information in a first geographic area, wherein the first geographic area has a first set of characteristics associated therewith;
• identifying at least a second geographic area to display information on a mobile display unit in response to determining a second set of characteristics associated with the second geographic area has at least a predetermined degree of similarity with the first set of characteristics associated with the first geographic area
• determining, based on the identified use characteristics of the mobile display unit in the first geographic area, information to be displayed by a mobile display unit in the second geographic area;
• and
• in response to determining the second geographic area and determining the information to be displayed by a mobile display unit in the second geographic area, displaying the determined information on a mobile display unit in the second geographic area.

One or more non-transitory computer-readable media containing instructions which, in response to being executed by one or more processors, cause a system to perform operations comprising:

• identifying use characteristics of at least one mobile display unit displaying information in a first geographic area, wherein the first geographic area has a first set of characteristics associated therewith;
• identifying at least a second geographic area to display information on a mobile display unit in response to determining a second set of characteristics associated with the second geographic area has at least a predetermined degree of similarity with the first set of characteristics associated with the first geographic area;
• determining, based on the identified use characteristics of the mobile display unit in the first geographic area, information to be displayed by a mobile display unit in the second geographic area;
• and
• in response to determining the second geographic area and determining the information to be displayed by a mobile display unit in the second geographic area, displaying the determined information on a mobile display unit in the second geographic area.