Crowd based bonus and promotional system and method

A system for providing a bonus comprising:

• at least one sensor configured to detect the presence of at least one person, said at least one sensor located in a designated location;
• a bonus system server comprising a processor, at least one non-transitory computer readable medium storing machine readable instructions to generate a bonus, and at least one database of bonus information;
• a first communication link between said at least one sensor and said bonus system server, an output of said at least one sensor being provided to said bonus system server via said first communication link;
• at least one second communication link between said bonus system server and at least one existing system at said location;
• said bonus system server being configured to generate a bonus, at least one characteristic of said bonus dependent upon a rate of movement of said at least one person in said location as determined by said output of said least one sensor;
• and
• information regarding said generated bonus is provided to said at least one existing system via said at least one second communication link.

A method of providing a bonus comprising:

• providing at least one sensor configured to detect the presence of at least one person in a first area of a plurality of areas at a location;
• transmitting an output of said at least one sensor through a network to a bonus generator comprising at least one server that includes non-transitory machine readable instructions for generating a bonus and a database that includes bonus configuration data;
• determining a rate of movement of said at least one person in said first area;
• generating at said at least one server a bonus award, said bonus award having at least one characteristic which is dependent upon said rate of movement;
• and
• transmitting from the server via the network information regarding said bonus award to at least one display device of said location.