Animation production system

An animation production system comprising:

• a virtual camera that shoots a character placed in a virtual space;
• a user input detection unit that detects an input of a user from at least one of a head mounted display and a controller which the user mounts;
• a character control unit that controls an action of the character in response to the input;
• an effect processing unit that adds an effect processing to movie data captured by the virtual camera in accordance with color tone of an object to be shot by the virtual camera, the object disposed in the virtual space;
• and
• a display unit that outputs the movie data to which the effect processing is applied,
• wherein the effect processing unit acquires a texture of the object to be shot and performs the effect processing according to a color of a pixel included in the acquired texture.