System and method for determining revenue generated by any zone in a webpage

A non-transitory computer readable medium having stored thereon instructions for causing a processing circuitry to execute a process, the process comprising:

• receiving session interaction data gathered from a plurality of user devices of a plurality of visitors visiting the webpage during a plurality of sessions;
• determining, for each session, and for session interaction data received from each user device of the plurality of user devices, if the respective session interaction data includes a purchase event, wherein the purchase event is indicative of a completion of a transaction;
• generating zone revenue data per session by analyzing session interaction data with purchase events;
• aggregating the generated zone revenue data across multiple sessions recorded for the plurality of visitors visiting the webpage, wherein the aggregated revenue data lists all zones in the webpage which contributed to a completion of the transaction;
• and
• reporting the aggregated revenue data.

A system for determining revenue generated by zones in a webpage, comprising:

• a processing circuitry;
• and
• a memory, the memory containing instructions that, when executed by the processing circuitry, configure the system to:
• receive session interaction data gathered from a plurality of user devices of a plurality of visitors visiting the webpage during a plurality of sessions;
• determine, for each session, and for session interaction data received from each user device of the plurality of user devices, if the respective session interaction data includes a purchase event, wherein the purchase event is indicative of a completion of a transaction;
• generate zone revenue data per session by analyzing session interaction data with purchase events;
• aggregate the generated zone revenue data across multiple sessions recorded for the plurality of visitors visiting the webpage, wherein the aggregated revenue data lists all zones in the webpage which contributed to a completion of the transaction;
• and
• report the aggregated revenue data.