Systems and methods for promoting user engagement

A system for promoting user engagement during an event, the system comprising:

• a processor;
• and
• a non-transitory computer-readable storage medium having instructions stored which, when executed by the processor, cause the processor to perform operations comprising:
• receiving, from a user device, a characteristic about a user of the user device;
• determining a group of users having the characteristic;
• grouping the user into the group of users;
• providing, to the user device based on the characteristic, a suggestion to connect to the group of users via a software application on the user device.

A non-transitory computer-readable storage medium having instructions stored which, when executed by a processor, cause the processor to perform operations comprising:

• receiving, from a user device associated with a user, a location of the user device;
• determining that the location is within a stadium of a sporting event;
• identifying a group of users co-located within the stadium;
• grouping the user into the group of users based on:
• (1) the location and (2) past performance within a software application executed on the user device;
• transmitting, to user devices of the group of users, a suggestion regarding a food special within the stadium.