Tracking online conversions attributable to offline events

A method of attributing leads to offline events, the method comprising:

• determining a baseline quantity of leads received via a channel during a baseline time period, the channel comprising a method for accessing a network location;
• normalizing the baseline quantity to correspond to a twenty-four hour period;
• measuring a quantity of leads received via the channel during a measuring time period;
• determining a channel lift quantity by subtracting the baseline quantity of leads from the measured quantity of leads;
• determining a quantity of leads received via the channel to associate with at least one promotional element for the channel, based on the determined channel lift quantity;
• selecting individual leads, of the measured quantity of leads, based on the determined quantity of leads;
• associating each of the selected individual leads with one of a plurality of offline events;
• and
• repeating the steps of selecting individual leads and associating each of the selected individual leads with one of a plurality of offline events, until a quantity of individual leads that have been associated with one of a plurality of offline events equals the channel lift quantity.

A system for attributing leads to offline events, the system comprising:

• at least one data storage device storing instructions for attributing leads to offline events;
• at least one processor that, upon executing the instructions for attributing leads to offline events, executes a method comprising:
• determining a baseline quantity of leads received via a channel during a baseline time period, the channel comprising a method for accessing a network location;
• normalizing the baseline quantity to correspond to a twenty-four hour period;
• measuring a quantity of leads received via the channel during a measuring time period;
• determining a channel lift quantity by subtracting the baseline quantity of leads from the measured quantity of leads;
• determining a quantity of leads received via the channel to associate with at least one promotional element for the channel, based on the determined channel lift quantity;
• selecting individual leads, of the measured quantity of leads, based on the determined quantity of leads;
• associating each of the selected individual leads with one of a plurality of offline events;
• and
• repeating the steps of selecting individual leads and associating each of the selected individual leads with one of a plurality of offline events, until a quantity of individual leads that have been associated with one of a plurality of offline events equals the channel lift quantity.

A non-transitory computer-readable medium storing instructions that execute a method comprising:

• determining a baseline quantity of leads received via a channel during a baseline time period, the channel comprising a method for accessing a network location;
• normalizing the baseline quantity to correspond to a twenty-four hour period;
• measuring a quantity of leads received via the channel during a measuring time period;
• determining a channel lift quantity by subtracting the baseline quantity of leads from the measured quantity of leads;
• determining a quantity of leads received via the channel to associate with at least one promotional element for the channel, based on the determined channel lift quantity;
• selecting individual leads, of the measured quantity of leads, based on the determined quantity of leads;
• associating each of the selected individual leads with one of a plurality of offline events;
• and
• repeating the steps of selecting individual leads and associating each of the selected individual leads with one of a plurality of offline events, until a quantity of individual leads that have been associated with one of a plurality of offline events equals the channel lift quantity.