Vehicle position guidance system and vehicle position guidance method

A vehicle position guidance system that guides a user to a position of a parked vehicle, the vehicle position guidance system comprising:

• a terminal position measurement section that measures a position of a terminal carried by the user;
• a vehicle position measurement section that measures the position of the parked vehicle;
• a calculator that obtains a route for the user to reach the parked vehicle using position information related to the terminal measured by the terminal position measurement section and position information related to the parked vehicle measured by the vehicle position measurement section;
• and
• a guide that assists the user in entering the vehicle by selectively using a first guidance and a second guidance depending on whether a distance is long or short between the terminal and the parked vehicle on the route that has been obtained by the calculator, wherein
• the first guidance provides guidance to the position of the parked vehicle using the terminal, and
• the second guidance provides guidance to the position of the parked vehicle through a notification using a vehicle on-board device of the parked vehicle.