Non-invasive system and method for product formulation assessment based on product-elicited brain state measurements

A non-invasive product customization system, comprising:

• a sensory input device;
• a non-invasive brain interface assembly configured for detecting brain activity of a user;
• and
• at least one processor configured for instructing the sensory input device to present the product formulation to the user for input into the brain of the user via the sensory nervous system of the user, determining a mental state of the user based on the brain activity detected by the non-invasive brain interface assembly in response to presenting the product formulation to the user, modifying the product formulation within a virtual mixing container based on the determined mental state of the user, determining an emotional state of the user based on brain activity detected by the non-invasive brain interface assembly when a product formulation is not presented to the user via the sensory input device, and automatically instructing the sensory input device to present the modified product formulation to the user in response to the determined emotional state of the user in a manner that modulates the emotional state of the user to promote a cognitive state of the user.