US 2022/0029828 A1 · IN-VEHICLE MEDIA CONTENT MONITORING AND REPORT GENERATION

Abstract

The invention provides a novel and unique system and method for cross channel in-vehicle identification of media, source, and consumption measurement and analysis. Real-time measurement and analysis of all applicable forms of media that a driver or passenger may consume inside of an automobile can be achieved. This includes AM/FM radio, Satellite Digital Audio Radio Service (SDARS), stored media such as CDs, MP3s & DVDs, streaming media, internet radio, audio books, podcasts, text-to-speech content, use of hands-free calling and other forms of audio, including content routed to the In Vehicle Entertainment (IVE) system through integration with a smartphone, media player or similar external Consumer Electronic (CE) device via wired or wireless connectivity, including but not limited to USB, Bluetooth, Wi-Fi, and the like, and also including integration platforms such as APPLE CARPLAY, GOOGLE ANDROID AUTO, HARMAN AHA RADIO, PANASONIC AUPEO, PIONEER ZYPR, FORD SYNC, MIRRORLINK, AIRBIQUITY CHOREO, and the like.

Claims9

Dependent claims

A method for analyzing in car media consumption including but not limited to audio and video through an in vehicle entertainment system located in a vehicle that is operable to selectively play media content the method comprising steps of:

receiving, to a data repository on a server, data relative to real time media content consumption and user interaction with the in vehicle entertainment system monitored through the in vehicle entertainment system directly with a module on a computing device located in a head unit of the in vehicle entertainment system as the media content is played by the in vehicle entertainment system;
wherein the data includes content metadata of the media content being played;
storing the data and building a database of the data relative to the media content being played in the data repository;
processing the data received by the server for at least one user;
generating a report, based on the data, relating to consumption of media of the at least one user through the in vehicle entertainment system;
the report relating to at least one of:
media consumption of one of the users, and aggregated media consumption of at least two of the users;
and
determining a set of listening or viewing habits of at least one user from the report.

6 more elements

A media consumption measurement system for analyzing in vehicle media consumption, the system comprising:

a server configured and arranged to receive data including media content and user interaction with an in vehicle entertainment system in a vehicle with a computing device, in the in vehicle entertainment system, in real time as the media content is played by the in vehicle entertainment system, wherein the media content is configured and stored on a memory component of the in vehicle entertainment system as a module, the media content measurement software being operable by a processor and being configured and arranged to directly record data relative to the media content being played, in real time, wherein the data includes content metadata of the media content being played, as the media content is played;
and
a data repository in communication with the server, the data repository being configured for storing the data and building a database of the data;
wherein the server is configured and arranged to generate a report, based on the data, relating to consumption of media of the at least one user through the in vehicle entertainment system;
the report relating to at least one of:
media consumption of one of the users, and aggregated media consumption of at least two of the users;
and
wherein a set of listening or viewing habits of the at least one user is determined from the report.

5 more elements

Dependencies are inferred from the claim text.

In-vehicle media content monitoring and report generation

Life of this patent

In-vehicle media content monitoring and report generation

Life of this patent

Abstract

Claims9