Dynamically creating electronic events based on user product preferences and identified user location

A computer-implemented method comprising the operations of:

• determining a suggested product, based on a respective product located in an electronic records database for display, via a user interface, for a first user account;
• displaying, via the user interface, a representation of the suggested product, the representation including a graphical image of the suggested product and a description of the suggested product;
• displaying, via the user interface, a selectable functionality to indicate whether the first user account would like to try the suggested product;
• receiving, via the user interface, a user input selection for the first user account indicating a confirmation that the first user would like to try the suggested product;
• matching the first user account and a second user account for the suggested product where the respective user accounts include indications that both user accounts would like to try the suggested product;
• and
• displaying, via the user interface, for the first user account and indication that a second user account would also like to try the suggested product.

A computer program product comprising a non-transitory computer-readable medium having a computer-readable program code embodied therein to be executed by one or more processors, the program code including instructions to perform the operations of:

• determining a suggested product, based on a respective product located in a normalized electronic records database for display, via a user interface, for a first user account;
• displaying, via the user interface, a representation of the suggested product, the representation including a graphical image of the suggested product and a normalized description of the suggested product;
• displaying, via the user interface, a selectable functionality to indicate whether the first user account would like to try the suggested product;
• receiving, via the user interface, a user input selection for the first user account indicating a confirmation that the first user would like to try the suggested product;
• matching the first user account and a second user account for the suggested product where the respective user accounts include indications that both user accounts would like to try the suggested product;
• and
• displaying, via the user interface, for the first user account and indication that a second user account would also like to try the suggested product.