Method for operating a display system having a display apparatus by taking into consideration a profile of interests of a user, and display system

A method for operating a display system of a motor vehicle, the display system including a display apparatus arranged on an outer side of the motor vehicle viewable by a user outside the motor vehicle, comprising:

• displaying an item of optical information on the display apparatus;
• determining content of the optical information by an electronic computing device of the display apparatus by virtue of communication with the display apparatus using a mobile terminal belonging to the user;
• creating, by the mobile terminal, an interest profile of the user characterizing the user, based on use of the mobile terminal by the user;
• and
• transmitting the interest profile to the electronic computing device, so that the determining of the optical information is based on the interest profile of the user prior to the displaying on the display apparatus.

A display system for displaying an item of optical information outside of a motor vehicle to a user carrying a mobile terminal, comprising:

• a display apparatus;
• and
• an electronic computing device configured to
• communicate with the mobile terminal, to receive an interest profile of the user characterizing the user based on an operational history of the mobile terminal by the user,
• determine the item of the optical information based on the interest profile of the user, and
• control the display apparatus to display the item of the optical information to the user.