Network management based on marketing message fatigue

A method for reducing online campaign traffic based on user saturation, the method comprising:

• for each of a plurality of intended recipient profiles included in a list of intended recipients, each of the intended recipient profiles corresponding to an intended recipient:
• determining, by at least one processor, a frequency value for the intended recipient profile, wherein the frequency value comprises a number of times the intended recipient corresponding to the intended recipient profile has opened received campaign messages during a pre-defined preceding period of time;
• determining, by the at least one processor, a recency value for the intended recipient profile, wherein the recency value comprises an elapsed time since the intended recipient corresponding to the intended recipient profile has opened a campaign message from the received campaign messages;
• and
• determining, by the at least one processor, a fatigue status for the intended recipient profile based on the frequency value and recency value, wherein the fatigue status comprises one of saturated, undersaturated, or unsaturated;
• removing, by the at least one processor, at least one of the intended recipient profiles from the list of intended recipients based on a determined saturated fatigue status;
• and
• transmitting, by the at least one processor, a new campaign message to the intended recipient corresponding to each of the plurality of intended recipient profiles remaining on the list of intended recipients.