US 2022/0027929 A1 · SYSTEM AND METHOD OF IDENTIFYING AUDIENCE DEMOGRAPHICS AND DELIVERING RELATIVE CONTENT TO AUDIENCE

Abstract

A system and method is disclosed for identifying demographics of an audience (e.g., customers, shoppers and the like) using machine learning and delivering relative content to the audience. In one embodiment, a processing unit receives images and/or audio of an audience and uses a machine learning logic to identify audience demographical characteristics. Demographical characteristics are used to select and deliver audio entertainment, and/or audio information, and/or visual entertainment and/or visual information to the audience that is relevant to the audience. In other embodiments, demographic information is used to analyze audience or customer demographics based on time periods (hour, day, week, etc.), location(s), and/or point of sale data.

Claims20

Dependent claims

A system for delivering media content to a location comprising:

a camera for capturing image data in a geographic location;
logic for extracting facial information from the captured image data;
logic for inferring demographic information from the facial information, wherein the logic for inferring demographic information comprises logic for determining a year associated with a predetermined age and wherein the predetermined age is less than a present age associated with the facial information extracted from the captured image data;
logic for selecting at least one type of media based on the inferred demographic information;
and
logic for outputting the selected media to the geographic location.

3 more elements

Dependencies are inferred from the claim text.

System and method of identifying audience demographics and delivering relative content to audience

Life of this patent

System and method of identifying audience demographics and delivering relative content to audience

Life of this patent

Abstract

Claims20