Categorizing conversations for a messaging service

A method, comprising:

• receiving, a plurality of messages in a conversation;
• determining that a user input in the conversation comprises information indicative of a topic;
• storing an association between the information indicative of the topic and the conversation;
• and
• sending at least a subset of the plurality of messages to a first user device associated with a first user in response to receiving an input from the first user indicative of a selection associated with the topic for display of the at least a subset of the plurality of messages in response to the input from the first user.

A non-transitory computer-readable storage medium, storing computer-readable instructions that upon execution on a computing device cause the computing device at least to:

• receive a plurality of messages;
• determine that a first message among the plurality of messages comprises a string indicative of a topic based upon the first message being parsed;
• store an association between at least a portion of the string indicative of the topic and the plurality of messages;
• and
• send at least a subset of the plurality of messages to a first user device associated with a first user in response to receiving an input from the first user indicative of a selection associated with the topic for display of the at least a subset of the plurality of messages in response to the input from the first user.