Providing enhanced merchant experiences in mobile transactions

A server device, comprising:

• a non-transitory memory storing instructions;
• and
• a processor configured to execute the instructions to cause the server device to:
• communicate a merchant identifier to the a device associated with a merchant for facilitating transactions with user devices, the merchant identifier for provision to user devices with application requests during transaction processing, the merchant identifier indicating the merchant;
• responsive to a determination that a mobile device of a user is initiating a transaction between the mobile device and the device associated with a merchant, determine an availability of a first mobile payment application at the mobile device based on communication with the mobile device requesting identification of an application on the mobile device having certain characteristics;
• determine whether to provide an enhanced merchant experience to the mobile device during processing of the transaction or after the transaction is completed;
• and
• responsive to a determination to provide the enhanced merchant experience during processing of the transaction, communicate with the mobile device to provide the enhanced merchant experience and to facilitate processing of the transaction with the device associated with the merchant.

A non-transitory machine-readable medium having instructions stored thereon, the instructions executable to cause performance of operations comprising:

• communicating a merchant identifier to the a device associated with a merchant for facilitating transactions with user devices, the merchant identifier for provision to user devices with application requests during transaction processing, the merchant identifier indicating the merchant;
• responsive to a determination that a mobile device of a user is initiating a transaction between the mobile device and the device associated with a merchant, determining an availability of a first mobile payment application at the mobile device based on communication with the mobile device requesting identification of an application on the mobile device having certain characteristics;
• determining whether to provide an enhanced merchant experience to the mobile device during processing of the transaction or after the transaction is completed;
• and
• responsive to a determination to provide the enhanced merchant experience during processing of the transaction, communicating with the mobile device to provide the enhanced merchant experience and to facilitate processing of the transaction with the device associated with the merchant.