Low voltage power supply for a merchandise display system

A merchandise display system comprising:

• a track that is powered from a low voltage power source, wherein the track includes a first end and a second end opposite the first end and also includes one of more conductive rods;
• and
• a tray assembly for displaying products and to provide low voltage power through the track to an LED lighting system to illuminate a portion of the merchandise display system, the tray assembly including:
• a tray that includes a front portion, a rear portion, and two sides,
• a power connector assembly that connects to the track through a magnetic connection and a power connection, wherein the power connector assembly includes a power contact assembly that includes a contact, a power jack, and a wire harness that extends between the contact and the power jack;
• and
• wherein the power jack is located near the front portion of the tray and is connected to the LED lighting system.

A merchandise display system comprising:

• a track that includes one or more conductive rods adjacent to one another, wherein the track extends vertically along the merchandise display system and wherein the track is powered from a low voltage power source and connects to the merchandise display system;
• and
• a tray assembly to display products and to provide low voltage power through the track to an LED lighting assembly to illuminate a portion of the merchandise display system, the LED lighting assembly including a printed circuit board assembly and located near a front portion of the tray assembly,
• the tray assembly including:
• a power connector assembly that connects to the track through a magnetic connection and a power connection, wherein the power connector assembly has one or more power contact assemblies that provide power to the LED lighting assembly.

A merchandise display system comprising:

• a track that includes a housing and one or more conductive rods, wherein the track extends vertically along the merchandise display system and is powered from a low voltage power source;
• a tray assembly to display products and provide low voltage power through the track to an LED lighting assembly to illuminate a portion of the merchandise display system, the tray assembly including:
• a pan with arms that connects to the merchandise display system;
• a tray that fits in the pan, wherein the tray includes a front portion, a rear portion;
• and
• a power connector assembly that that connects to the track through a mechanical connection and a power connection, wherein the power connector assembly cooperates together with the housing to provide the mechanical connection, the power connector assembly including:
• a first contact assembly having a first contact, a first power jack, and a first wire harness extending between the first contact and the first power jack;
• and
• a second contact assembly having a second contact, a second power jack, and a second wire harness extending between the first contact and the first power jack;
• and
• wherein the first power jack connects to the LED lighting assembly.