Augmented reality toy

The toy as claimed in claim h wherein at least one component part of the at least two component parts with at least one augmented reality marker is substitutable with a component part with a different augmented reality marker.

A kit of parts comprising at least one of a book, a playing surface, a plurality of accessories and a set of gaming instructions for use with a toy including a plurality of component parts at least two of which include at least one augmented reality marker of a plurality of augmented reality markers enabling digital content associated with the at least one augmented reality marker to be unlocked and influencing at least one of an appearance and function of the toy on a viewing device, wherein the plurality of augmented reality markers, each of which is a physically independent augmented reality image marker, are combined and converted into a composite augmented reality marker to produce a single, unique physical item and a composite digital representation.

The kit of parts as claimed in claim wherein the playing surface is a playing card which is provided one of alone and as a pack of different playing cards.

A system enabling at least one of a toy and a kit of parts to be played with whilst being viewed through a viewing device configured to access augmented digital content, wherein:

• the toy includes a plurality of component parts at least two of which include at least one augmented reality marker of a plurality of augmented reality markers enabling digital content associated with the at least one augmented reality marker to be unlocked and influencing at least one of an appearance and function of the toy on the viewing device, wherein the plurality of augmented reality markers, each of which is a physically independent augmented reality image marker, are combined and converted into a composite augmented reality marker to produce a single, unique physical item and a composite digital representation;
• and
• the kit of parts includes at least one of a book, a playing surface, a plurality of accessories, and a set of gaming instructions for use with the toy.