Alert feed and subscription management

A system, comprising:

• a memory;
• and
• at least one processor coupled to the memory and configured to:
• receive a modification notice identifying a change to a first field of a record;
• compare the change to the first field with a criterion specified in a subscription for a user;
• in response to the change to the first field satisfying the criterion specified in the subscription, generate a first alert based on the change to the first field;
• and
• transmit an alert graphical user interface (GUI) to a device operated by the user, wherein the alert GUI is configured to display the first alert in an alert feed comprising a plurality of alerts for the user.

A non-transitory computer readable medium (CRM) having instructions stored thereon that, when executed by at least one computing device, cause the at least one computing device to perform operations comprising:

• receiving a modification notice identifying a change to a first field of a record;
• comparing the change to the first field with a criterion specified in a subscription for a user;
• in response to the change to the first field satisfying the criterion specified in the subscription, generating an alert based on the change to the first field;
• and
• transmitting an alert graphical user interface (GUI) to a device operated by the user, wherein the alert GUI is configured to display the alert in an alert feed comprising a plurality of alerts for the user.