System and methods for creating and managing dynamic elements

A method comprising:

• receiving a request for loading an electronic item at a client application,
• retrieving content for the electronic item from a product platform, the content
• comprising a dynamic element identifier for a dynamic element;
• rendering the content of the electronic item on a display of a client device;
• forwarding the dynamic element identifier of the dynamic element to a dynamic element management system;
• receiving a value corresponding to the dynamic element identifier from the dynamic element management system;
• and
• rendering the dynamic element value in line with the content of the electronic item.

A dynamic element management system, comprising:

• a database for storing multiple dynamic elements, each dynamic element comprising a key and a corresponding value;
• one or more processors;
• one or more non-transitory computer-readable storage media storing sequences of instructions which, when executed by the one or more processors, cause the one or more processors to:
• receive a dynamic element insertion request from a first client application in respect of a first software product executing on a client device;
• identify and forward one or more keys corresponding to one or more suggested dynamic elements to the first client application for rendering the one or more keys on a user interface of the client device;
• receive indication of selection of a key from the one or more keys;
• retrieve a value of the dynamic element corresponding to the selected key from the database;
• and
• communicate the value of the dynamic element to the first client application for rendering.