Measurement of internet media consumption
AssigneeThe Nielsen Company (US), LLC
InventorsKevin Keqiang Deng, Joseph Kerkes
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Abstract
Methods, apparatus, systems and articles of manufacture are disclosed to measure media consumption. An apparatus includes a controller to trigger execution of a request to obtain media from an Internet site, and a reference signature generator to identify a set of domain names generated during the execution of the request, and generate a reference signature based on (a) the set of domain names and (b) one or more of a location of the request, a time of the request, or a characteristic of a device used to execute the request.
Claims20
An apparatus comprising:
- at least one memory;
- instructions in the apparatus;
- and
- processor circuitry to execute the instructions to:
- trigger execution of a request to obtain media from an Internet site;
- identify a set of domain names generated during the execution of the request;
- and
- generate a reference signature based on (a) the set of domain names and (b) one or more of a location of the request, a time of the request, or a characteristic of a device used to execute the request.
A non-transitory computer readable storage medium comprising instructions that, when executed, cause a processor to at least:
- trigger execution of a request to obtain media from an Internet site;
- identify a set of domain names generated during the execution of the request;
- and
- generate a reference signature based on (a) the set of domain names and (b) one or more of a location of the request, a time of the request, or a characteristic of a device used to execute the request.
Dependencies are inferred from the claim text.