Message routing optimization system

A system comprising:

• one or more computer processors;
• and
• one or more computer-readable mediums storing instructions that, when executed by the one or more computer processors, cause the system to perform operations comprising:
• receiving a first request to transmit a first message to a first recipient device;
• determining whether to allocate the first message to an optimal routing provider or to one of a set of secondary routing providers;
• in response to determining to allocate the first message to the optimal routing provider, determining, based on a ranking of a set of routing providers, that a first routing provider is the optimal routing provider, the ranking having been determined based on a conversion rate index including individual conversion rates for each routing provider in the set of routing providers;
• and
• allocating the first message to the first routing provider to be delivered to the first recipient device.

A non-transitory computer-readable medium storing instructions that, when executed by one or more computer processors of one or more computing devices, cause the one or more computing devices to perform operations comprising:

• receiving a first request to transmit a first message to a first recipient device;
• determining whether to allocate the first message to an optimal routing provider or to one of a set of secondary routing providers;
• in response to determining to allocate the first message to the optimal routing provider, determining, based on a ranking of a set of routing providers, that a first routing provider is the optimal routing provider, the ranking having been determined based on a conversion rate index including individual conversion rates for each routing provider in the set of routing providers;
• and
• allocating the first message to the first routing provider to be delivered to the first recipient device.