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US 2021/0342891 A1Published application
Method and system for digital marketing and the provision of digital content
AssigneeBrandactif Ltd.
InventorPeter Gerard LANCASTER
Life of this patent
Estimating the term…
Abstract
A system and method for digital marketing over a IP digital data steam system allows content to be provided to a user. The system may used an app (that may be a PWA) to permit the user to indicate an interest in a piece of content or an advertisement and receive supplemental content.
Claims17
A method, comprising:
- presenting, by a set-top box and a display device, content from an IP digital data stream to a user, the IP digital data stream having one or more advertisements and one or more pieces of content, a start timestamp indicating a start of each advertisement or each piece of content for the user and an end timestamp indicating an end of each advertisement or each piece of content for the user;
- expressing, by a user using an application executed on a computing device separate from the set-top box, while a piece of content is being consumed by the user, an interest in the piece of content being consumed by the user;
- determining the consumed piece of content for which the interest is expressed based on the start timestamps and end timestamps ion the IP digital data stream;
- communicating the interest in the consumed piece of content to a backend system wherein the communication includes the determined consumed piece of content;
- selecting, in the backend system, an end point destination associated with the determined consumed piece of content, the end point destination being a pointer to further digital information about the determined consumed piece of content;
- communicating, by the backend system to the computing device, the end point destination for the determined consumed piece of content;
- and
- accessing, using the computing device and the end point destination, the further digital information about the determined consumed piece of content.
5 more elements
A system, comprising:
- a set-top box and a display device that present, content from an IP digital data stream to a user, the IP digital data stream having one or more advertisements and one or more pieces of content, a start timestamp indicating a start of each advertisement or each piece of content for the user and an end timestamp indicating an end of each advertisement or each piece of content for the user;
- a computing device having a processor and memory that executes an application that has a plurality of lines of code that are executed to:
- express, by the user while a particular piece of content is being consumed, an interest in a consumed piece of content;
- determine the consumed piece of content for which the interest is expressed based on the start timestamps and end timestamps in the IP digital data stream;
- communicating the interest in the determined consumed piece of content to a backend system;
- a backend system being configured to select an end point destination associated with the determined consumed piece of content, the end point destination being a pointer to further information about the determined consumed piece of content and communicate the end point destination for the determined consumed piece of content to the computing device;
- and
- the computing device configured to access the further information about the determined consumed piece of content using the end point destination.
5 more elements
A computing device for interacting with an IP digital data stream having one or more advertisements and one or more pieces of content, a start timestamp indicating a start of each advertisement or each piece of content for the user and an end timestamp indicating an end of each advertisement or each piece of content for the user, the device comprising:
- a processor and memory that executes an application that is configured to:
- express, by the user while a particular piece of content is being consumed, an interest in a consumed piece of content;
- determine the consumed piece of content for which the interest is expressed based on the start timestamps and end timestamps in the IP digital data stream;
- communicating the interest in the determined consumed piece of content to a backend system;
- receive an end point destination associated with the determined consumed piece of content of interest, the end point destination being a pointer to further information about the determined consumed piece of content and communicate the end point destination for the determined consumed piece of content to the computing device;
- and
- access the further information about the determined consumed piece of content using the end point destination.
4 more elements
Dependencies are inferred from the claim text.