Interactive method and system of bullet screen easter eggs

A system, comprising:

• at least one processor;
• and
• at least one memory communicatively coupled to the at least one processor and storing instructions that upon execution by the at least one processor cause the system to perform operations, the operations comprising:
• obtaining data sent from a client computing device while the client computing device is playing a multimedia file, wherein the data comprise information indicative of comment content and comment time;
• determining a target interface element based at least in part on the comment content;
• determining a timestamp of the target interface element based on the comment time;
• generating bullet screen data, the bullet screen data comprising the target interface element and the timestamp;
• and
• sending bullet screen data to the client computing device for displaying the target interface element in a form of a bullet screen on a playback interface of the multimedia file when the multimedia file is played to a time point that matches the timestamp of the target interface element.

A non-transitory computer-readable storage medium, storing computer-readable instructions that upon execution by a processor cause the processor to implement operations comprising:

• obtaining data sent from a client computing device while the client computing device is playing a multimedia file, wherein the data comprise information indicative of comment content and comment time;
• determining a target interface element based at least in part on the comment content;
• determining a timestamp of the target interface element based on the comment time;
• generating bullet screen data, the bullet screen data comprising the target interface element and the timestamp;
• and
• sending bullet screen data to the client computing device for displaying the target interface element in a form of a bullet screen on a playback interface of the multimedia file when the multimedia file is played to a time point that matches the timestamp of the target interface element.