Hot-press molding method and hot-press molded product

A hot-press molding method comprising:

• a first heating process in which a steel plate is heated and the entire steel plate becomes austenite;
• a first cooling process in which a cooling rate of the steel plate after the first heating process is partially changed, a first region which is a part of the steel plate is transformed into martensite and a second region other than the first region remains as austenite;
• a second heating process in which the entire steel plate is reheated and the first region becomes tempered martensite;
• and
• a second cooling process in which the entire steel plate after the second heating process is cooled,
• wherein at least one of the first cooling process and the second cooling process is performed during a molding process in which the steel plate is press-molded on a molding die, and
• wherein the second heating process is a process in which the first region and the second region are set to be lower than an austenite transformation start temperature, and the second region is transformed into ferrite, pearlite, or bainite.