Back to results
US 2021/0337254 A1Published application
Targeted preemption for digital ad insertion
AssigneeViamedia, Inc.
InventorsRandy Lykes, Wendell Decker, James T O'Neill, Adam Lynch, Paul Cavins
Life of this patent
Estimating the term…
Abstract
A programmable and universal video platform enabling digital ads from ad sales teams, online digital exchanges, demand side platforms or other digital video advertising aggregators, to be inserted into linear television cable programming feeds.
Claims6
A method, comprising:
- receiving a linear program feed for a scheduled time period from a national broadcaster, the linear program feed including program content, a plurality of ad avails reserved for national ad placements and interspersed among the program content, and a trigger signal configured to identify a first one of the plurality of ad avails for preemption;
- detecting the trigger signal;
- preparing and sending a VAST request to a digital ad serving platform for a first digital ad to be selected from a designated inventory of available national ads;
- receiving a VAST response identifying the first digital ad;
- and
- inserting the first digital ad into the first one of the plurality of ad avails.
3 more elements
A method, comprising:
- receiving, by an independent cable distributor that distributes program content to a cable zone within the designated market area, a linear program feed for a scheduled time period from a national broadcaster, the linear program feed including program content, a plurality of ad avails reserved for national ad placements and interspersed among the program content, and a trigger signal configured to identify a first one of the plurality of ad avails for preemption at the regional broadcast level;
- detecting the trigger signal;
- preparing and sending a VAST request to a digital ad serving platform for a first digital ad to be selected from a designated inventory of available national ads and including in the VAST request, targeting criteria for the cable zone;
- and
- receiving a VAST response identifying the first digital ad;
- providing integration and networking support to the independent cable distributor in preparing and sending VAST requests and receiving VAST responses;
- and
- inserting the first digital ad into the first one of the plurality of ad avails.
5 more elements
A method, comprising:
- receiving, by a local cable distributor that distributes program content to a plurality of defined cable zones, from a national cable network, a linear program feed for a scheduled time period, the linear program feed including program content, a plurality of ad avails reserved for national ad placements and interspersed among the program content, and a trigger signal configured to identify a first one of the plurality of ad avails for preemption at the regional broadcast level;
- detecting the trigger signal;
- preparing and sending a VAST request to a digital ad serving platform for a first digital ad to be selected from a designated inventory of available national ads and including in the VAST request targeting criteria for at least one of the plurality of defined cable zones;
- receiving a VAST response identifying the first digital ad;
- providing integration and networking support to the local cable distributor in preparing and sending VAST requests and receiving VAST responses;
- and
- distributing, by the regional broadcast affiliate, a modified program feed having the first digital ad to the at least one defined cable zone.
4 more elements
Dependencies are inferred from the claim text.